What is a representative APR and why might my

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51% ruleWhat 'representative' means

Yours may differPriced to risk

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What it means

A representative APR is the advertised rate that at least 51% of successful applicants actually receive. It is a marketing benchmark, not a promise — your personal rate is priced to your circumstances, so it can be lower or higher. This is why the advertised figure and your quoted figure often differ. (Note: business lending to companies sits outside the consumer-APR rules, so treat any APR as a comparison aid.)

What this means for your company

Never assume the headline rate is yours. Get a personalised quote and compare offers on total repayable, not the advertised APR — a factor rate or flat rate can hide a much higher true cost. The true-cost calculator converts any pricing structure into a comparable figure so you can see what you would really pay.

What it means for you

Credicorp lends to your company, not to you personally, and takes no personal guarantee. See business loans or apply online.

Frequently asked questions

Why is my quoted rate higher than the advertised APR?

Because the advertised rate only needs to apply to 51% of accepted customers. Your rate reflects your trading, credit profile and the amount and term, so it is individually priced and may sit above or below the headline.

Does APR apply to business loans?

Business lending to companies is exempt from the consumer-credit APR rules, so lenders may quote factor rates or flat rates instead. Ask for the total repayable and compare on that to avoid being misled.