I want to launch a new product line — how do I

2 min read

Upfront spendBefore first sale

Spread the costTerm finance

Protect the coreRing-fence cash

The launch cost curve

Development, tooling, packaging and initial stock all land before revenue. Funding a launch entirely from existing cash can starve the profitable part of the business.

Fund it in a controlled way

A business loan spreads the launch cost over the period the new line takes to establish. Model expected sell-through and payback on the return-on-borrowing calculator.

Stage the risk

Where you can, launch in phases — a controlled first run before a full commitment. Finance a proven concept more heavily than an untested one.

What it means for you

Credicorp lends to your company, not to you personally, and takes no personal guarantee. See business loans or apply online when the numbers work.

Frequently asked questions

Should I fund a product launch from profit or borrow?

Borrowing spreads the up-front cost and protects your core working capital, which matters because a launch's returns arrive later than its costs. Fund proven demand more confidently than a punt.

How do I know if a new line will pay back the finance?

Model realistic sell-through and margin against the finance cost. Stage the launch so you commit heavily only once early sales confirm the demand.