2 min read
Stocking a new route
Opening a new channel — a marketplace, a wholesale line, a new region — means holding stock to supply it before it generates sales. Funding that from your existing channel's inventory can leave both short.
Fund the new inventory
A working-capital facility funds stock for the new channel so your established one keeps its cash and inventory intact. Repay as the new channel sells through.
Scale on proof
Stock the new channel to a realistic first estimate, prove it sells, then scale. Let real sell-through set the pace rather than optimism — model it on your cash-flow forecast.
What it means for you
Credicorp lends to your company, not to you personally, and takes no personal guarantee. See business loans or apply online when the numbers work.
Frequently asked questions
How do I fund stock for a new sales channel?
A working-capital facility funds the inventory a new channel needs, so opening it doesn't drain the stock and cash of your existing channel. Repay as the new route sells through.
Should I stock a new channel heavily from the start?
No — stock to a realistic first estimate, prove it sells, then scale. Let real sell-through set the pace so you don't tie up cash in inventory a new channel can't yet move.
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Read →Funding for UK limited companies
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