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Earnings multiple (the most common SME method)
For a profitable trading company, buyers and lenders most often use a multiple of EBITDA (earnings before interest, tax, depreciation, and amortisation) or EBIT. The multiple reflects the perceived quality and growth prospects of the business — a recurring-revenue software company will command a higher multiple than a single-contract construction firm of identical EBITDA.
Before applying the multiple, accounts are normalised: one-off costs are added back, owner's salary is adjusted to a market rate, and any related-party transactions are restated on arm's-length terms. This normalised EBITDA is the basis on which the multiple is applied.
Net asset value
Net asset value (NAV) — total assets less total liabilities per the balance sheet — is more relevant for asset-intensive businesses (property, plant-heavy manufacturing) or businesses with limited earnings. NAV may be calculated on a book value or a revalued basis, depending on whether assets have been independently appraised. For most trading SMEs, NAV provides a floor rather than a ceiling valuation.
Discounted cash flow
A DCF values the business by projecting future free cash flows and discounting them back to a present value using an appropriate discount rate. It is theoretically robust but highly sensitive to assumptions — small changes in growth rate or discount rate produce large swings in value. DCF is more commonly used as a cross-check than as the primary method in SME transactions, partly because five-year forecasts for small businesses are inherently uncertain.
What reduces a valuation
Buyers and lenders discount valuations for: customer concentration (one client representing more than 20–25% of revenue), key-person dependency, lack of management depth, declining revenue trends, unresolved litigation, and deferred maintenance capital expenditure. Addressing these factors before beginning a sale process materially improves achievable price.
Frequently asked questions
Who should carry out the valuation?
A chartered accountant or corporate finance adviser with experience of SME transactions is appropriate. An independent valuation carries more weight with buyers and lenders than one prepared internally. Confirm with your adviser which method is most appropriate for your sector.
Is there a standard multiple I can apply?
No — multiples vary by sector, business quality, deal size, and market conditions. Quoting sector averages can be misleading; a business-specific assessment by a qualified adviser is more reliable than applying a generic rule of thumb.
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