2 min read
The timing gap
A marketing push costs money now for revenue later, and the lag can strain cash even when the campaign works. Short-term finance can cover the spend and be repaid from the sales it drives.
Fund only what returns
The discipline is to back marketing with a track record or a credible, measurable expectation of return — not a hope. If a pound of spend reliably brings more than a pound of profit, financing it makes sense. See borrowing to grow.
What it means for you
Credicorp lends to your company, not to you personally, and takes no personal guarantee. See business loans or apply online.
Frequently asked questions
Is it sensible to borrow for marketing?
Only when the campaign has a measurable, likely return that exceeds the cost. Financing proven, trackable marketing is sound; funding speculative spend on hope is risky.
How do I know if marketing will pay off?
Test small, measure the return, then scale what works. Fund the scaling of a proven channel rather than an untested one.
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Read →Funding for UK limited companies
Credicorp lends to your company, not to you personally — short-term working capital with no personal guarantee. See what your business could access.